Executive Q&A: Rick Clendenning, President and CEO of INX International Ink Co.

QP: What are the biggest changes to the way we communicate with one another in the past few years?

Clendenning: Obviously, communications technology keeps evolving rapidly. The advancements in computers affect the Internet with Web-based media sites, email, and cell phones that make communication instant and more efficient. But there are times when I question if it’s best for our businesses when computers and email are being overused. I’m a believer of personal communication, spending more face time with and listening to people, and anyone who is planning to attend drupa should drop by our booth. I’d recommend our industry to use all of your communication tools wisely.

QP: Looking ahead, what major innovations or technologies do you believe will shape the future of the industry?

Clendenning: Equipment and chemistry will continue to improve and become faster and more efficient. Everything today is so competitive that this must happen for any company or business to survive. Manufacturing a pound of ink faster and more efficiently with higher quality and performance is what we strive for every day. There is so much more automation that is employed today, compared to even 10 years ago. I washed ink tubs when I first started in the business. That job doesn’t exist anymore because it’s an automated process now.

QP: What one piece of advice would you like to give to printers and others involved in this industry?

Clendenning: I think one technology that will be part of every printer’s future is some type of digital, variable, on-demand printing. Our industry is experiencing an impact of digital technologies, and as inkjet print heads continue to improve in speed, size, and printing, inkjet printing itself will gain in popularity and usage. If you’re a printer who hasn’t looked into some type of digital printing that could enhance your business, you need to do it now. Otherwise, this technology will soon pass you by.

Learn more about INX International Ink Co. at www.myprintresource.com/10279924.