“They coined the name ‘Rock Star’ to describe how our staff planned, organized, designed, printed, produced, installed, and followed up with each section,” said Beard. “We just didn’t say no. We found a way to make it happen. NCC treated me and my staff as though we were a part of their team.”

But for Beard, this project—and many others he and his staff have the chance to create—is more than just signs and graphics. He explains: “I attended a dedication ceremony for a long-time trustee of the college where the college decided to name the building after their family name and they were totally surprised by this. You should have seen the tears that this couple shed. There wasn’t a dry eye in the area....mine included. Try and tell me that all we sell is ink, vinyl, fabric, screws, and aluminum. We sell memories!”