While dining at a Chicago-area restaurant last month, my sister experienced a first: A wine list was handed to her in the form of an Apple iPad. "Interesting," she thought. "It's easy to change and they don't have to reprint it." A graphic designer friend of mine, meanwhile, spotted digital menu...
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With the next-generation ReflectView 6, users have an even greater pool of data and metrics at their disposal for requesting reports. Content playback can now be evaluated using even more specific parameters including location/classifications, content tags as well as date range and content type, said the company. Access to these new report parameters allows users to provide all manner of playback reports sliced and diced to meet any reporting needs.
Reflect has also added two distinct content delivery features to version 6 designed to complement its scalability and provide greater control over management of content streams. Users are now able to employ "interrupt mode," which pauses transfers mid-stream to allow content to be inserted for rapid delivery, and "prioritization mode," which allows the sender to place content at varying priority levels within the transfer queue.
Tracking Digital ROI
The ability for marketers and advertisers to measure their ROI looms large in the digital realm—and it's a big part of the reason that Coloredge New York - Los Angeles recently entered into a partnership with YCD Multimedia, an industry leader in digital signage and digital-merchandising with a platform of software applications. YCD's products enhance the evolving in-store customer experience by seamlessly integrating retail and communications applications, making the firm an ideal partner, said Coloredge NY- LA. A key component of YCD software is its ability to monitor ROI. By tracking sales data for a specific product or campaign, clients are able to determine the success of digital promotions and decide how to immediately boost profit. "YCD Multimedia's sophisticated, real-time data analytics combined with dynamic content provided by Coloredge's interactive team results in high-impact digital media with a measurable return on investment," said Christopher Searson, Coloredge VP of creative services.
Coloredge works closely with clients every step of the way to offer a completely customizable and scalable digital marketing strategy, providing display placement and in-store architecture as well as content creation and management. In addition, YCD offers patented technology, including the YCD|Player, an integrated onsite audio/video player; YCD|Platform for remote media distribution and management; and hardware products such as the MuVi videowall that can synch up to 12 screens on a single player, enabling customers to display up to 12 zones of video content, individually or stretched across a single "canvas." YCD's recent acquisition of C-Nario (another global leader in digital signage) offers complimentary technology that addresses an expanded market, ranging from retail chains to major venues.
"Through our partnership with YCD Multimedia, Coloredge has positioned itself to deliver even more efficiency for our clients' brand messaging through a highly impactful convergence of traditional print and dynamic digital media," said Don Uzzi, CEO of Coloredge.
Ziv Levavi, senior director of US operations at YCD, added, "As the print industry continues to evolve, digital signage provides for an innovative access to customers through a varied platform that combines digital displays, analytics, and interactive elements that were formerly unavailable. The synergy between YCD and ColorEdge creates a digital marketing application tailored to enhance traditional graphic production for many verticals."
2 Shows Focus on Education
At this month's ISA International Sign Expo (March 21-24 in Orlando, www.signexpo.org), a track of courses devoted to the rapidly expanding field of digital dynamic signage has been developed in conjunction with the Digital Signage Foundation. Topics include business and technical aspects as well as building vendor partnerships. These are among the 75 courses covering 13 distinct tracks offered as part of the educational lineup at the annual show, which features some 1,900 exhibitors and draws nearly 20,000 attendees. "Throughout the four days of Sign Expo 2012, there will be opportunities to learn the latest technical skills and management practices as well as ways to grow and expand business," said Lori Anderson, ISA president/CEO.
Also this month (March 6-9), the Digital Signage Expo 2012 (DSE) is set to convene in Las Vegas. Co-located with the Interactive Technology Expo and Digital Content Show, DSE bills itself as the world's largest international tradeshow and conference dedicated exclusively to digital signage, interactive technology, and digital out-of-home networks. Follow DSE on Twitter at DSExpo, or for all DSE 2012 updates, use the #dse2012 hash tag.