Increasing Consumer Engagement

"The Titan's fine dot—it's an eight picoliter drop size—lets us run a lot of smaller graphics with clean graphics and text," says John Ehrenberger, president of the 40-year old company. "We used it a lot for large banners and wall graphics, but we can also use it for small promotions and shelf strips—we can print register trademarks and legalese and they'll look good, even from close up. With the previous generation of wide-formats, you couldn't pull that off; it would be too fuzzy. The Titan is also extremely fast; with a typical print speed we can run a 4x8 Styrene in 2-1/2 minutes and cut out 200 pieces; we can knock out a lot promotions in a day."

The upcoming International Sign Association (ISA) expo, March 22-24 in Orlando, is a great opportunity for print providers looking to expand or upgrade their offerings in the digital wide-format retail signage market.