Market Intelligence: Piezo Inkjet Printhead Market Continues Robust Growth

Meanwhile, the established manufacturers continue to invest more resources into next generation design and manufacturing, leveraging either an incumbent customer base for future demand and/or leveraging parent company resources betting on branded printing hardware solutions that are in development. Investments required for the next generation of printhead technology can now run up to $100 million or more (spread over a number of years) – raising the risks and rewards. The market dynamics are in piezo inkjet printheads favor; demand is there and it is easier to grow in growth markets than mature or declining ones. Ultimately success still comes down to individual manufacturer execution, but IT Strategies believes the odds are in favor of all the piezo inkjet head manufacturers that are not under development that they will be in business in one form or another during the next ten years.