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Application Spotlight: The Royal Treatment

Customer: Royal Pets Market & Resort

Location: Carrollwood, FL

Production Shop: Fastsigns Orlando Central

Installation: July 26, 2011

Project: Help a former PetSmart executive make her dream come true when she opened a new pet store and services facility

From the initial concept to installation, FASTSIGNS Orlando Central's Rene Friedman worked side-by-side with Royal Pets Market & Resort's CEO, Denise Wolin-Gore, and ad agency to develop a signage package for a new 10,000 sqft pet store and services facility. After 20 years as an executive at PetSmart, Wolin-Gore set out to fulfill her dream of owning her own facility with the "royalty theme for pets and pet parents all under one roof."

Fastsigns Orlando Central provided a complete package of in-store signage. While the products were basic, they were all created with a creative and unique twist to enhance the Royalty theme and experience. All the products were digitally printed and included: routed shapes; large quantities of .25-inch and .5-inch thick PVC Gator foam; full and partial coverage of windows with standard vinyl and window vision vinyl; canvas prints with faux PVC frames; polystyrene tags and shelf toppers; a die-cut self-standing store map; aluminum panels; banners; and year signs. According to Friedman the most significant piece of the project was the window coverage along the entire frontage and down the side of the building.