Paper companies are on the warpath, and for graphic communication providers, that might not be a bad thing. Tired of being portrayed as the evil ogre in the issue of sustainability, paper makers and their allies are maintaining a major offensive to educate corporate brands and consumers, as well...
To access the remainder of this piece of premium content, you must be registered with MyPrintResource. Already have an account? Login
Register in seconds by connecting with your preferred Social Network.
Complete the registration form.
Sappi's sustainable cradle-to-grave approach has it focused on getting off fossil fuels. The average paper company uses about 65 percent carbon neutral renewable resources to run its mills; Sappi tops out at 85 percent. "We are very focused on getting off of fossil fuels, and lowering our carbon footprint even more," says Thompson.
As for the paper vs. pixel argument, paper manufacturers are merely looking for a fair fight.
"We recognize that we are in an ever evolving digital world," says Thompson. "We believe there are good reasons to print, there are more emotional connections with print as opposed to digital. Ultimately, though, we try to teach our customers that there's an environmental impact to electronics, to choose media carefully and to choose responsibly."