Web Marketing: Unleashing the Power of Data
Data is nothing more than information. If you can measure it, you can manage it. Anything else is guesswork.
A best practice for understanding analytics is to set a monthly reminder on your calendar for a 15-minute appointment with some thought-provoking numbers. This short appointment will keep you on top of how your site is working and allow you to make adjustments as necessary. There is no need to feel as if you’d rather be in a torture chamber.
Tawnya Starr is a former successful print shop owner who is now president of FireSpring’s PrinterPresence (www.myprintresource.com/10007416). She has dedicated her career to educating the printing industry on proven website and marketing strategies. Contact her at Tawnya.Starr@Firespring.com.
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