While many people assume directional signage should be on walls, the latest graphic materials allow for innovative new ways of directing visitors through a space. While traditional wayfinding tools such as walls and other eye-level signage can be effective and needed to meet ADA and other requirements, don’t underestimate the power of graphics placed elsewhere, such as the floor or even on windows.
In fact, floor graphics can be a great way to meet OSHA requirements that exit paths be clearly identified. They can also serve as a great marketing tool to direct visitors to a gift shop, cafeteria or other revenue area.
Finally, when designing wayfinding signage don’t forget to make it intuitive for users to follow and understand. By using color-coding to identify certain departments or including design elements that reinforce the function of an area, it is possible to subtly reinforce the text on a sign to make navigation even easier for visitors.
While there are many other elements to consider when developing wayfinding graphics, these talking points provide a great starting point and can help to frame the blueprint for a successful project.