The Photo Community Makes Nice with the Pixel

I’m a long time photography guy. Majored in photography in art school, worked as a photographer for a few years, was fortunate enough to have some of my work displayed in galleries. You’ll rarely find me without a camera close by. And, as you might have guessed by my title, I’m a strong supporter of digital solutions for the photo community.

I can appreciate how difficult it has been for many in the photo imaging community to make the change from analog to digital imaging technologies. For some, specifically fine art photographers, the traditional silver halide print is part of their DNA. The process is as critical to their art as the composition. But I also know that those who embrace digital imaging—especially commercial photo imagers—will enjoy a competitive advantage in the expanding marketplace because of their efforts.

Digital imaging is on the developmental fast track. Not too long ago, the photo community had several concerns about digital imaging technologies:

  • Print quality
  • Durability
  • Limited product diversity

But through outstanding product development by the digital imaging manufacturers, these concerns have been addressed and even converted to benefits. Today, image control, print quality, durability, and product diversity are key reasons the leaders in the community are implementing digital solutions.

Digital imaging opens up many new market opportunities for photo imagers. It is used to create traditional photo products, as well as countless new products suited to B2C and B2B markets. It’s not just a matter of changing technologies—photo imagers are using digital technologies in new and exciting ways.

At SGIA, we’re very familiar with the evolution of digital technology adoption, and we’ve seen the positive effect it can have on a community. That’s why SGIA is home to imaging communities using wide-format digital imaging.

As more and more sectors incorporate digital imaging into their technology mix, the SGIA community continues to support the efforts of:

  • Graphics producers
  • Sign makers
  • Fine artists
  • Fabric imagers and textile printers
  • Industrial manufacturers
  • Photo imagers

And, even though each sector has its own priorities and characteristics, they all share an interest in maximizing the effectiveness of digital technology and expanding their marketplace. SGIA is the perfect place for the exchange of these ideas.

At the 2012 SGIA Expo, photo imagers will find the Color Management Zone and adjacent Photo Imaging Pavilion to be great starting points as they explore the vast array of digital imaging technologies on display in Las Vegas.

Today, digital imaging is a proven technology for the photo imaging community. The question is how far will the photo imaging community take it? What new markets will be developed?

I believe we are at a turning point for the photo imaging community; a time when creativity and drive will take the community in new directions. It will be an exciting journey and SGIA is pleased to be a part of it.

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