Printers are in a position to deliver new services that make a customer’s message more powerful. They have always been communication experts and today’s technology makes it easier. Printers need to start gaining experience by using what they already have if they want to ensure a profitable future.
John Giles is a consultant and technology director for CPrint International (www.myprintresource.com/10140649). He is the author of “12 Secrets for Digital Success” and “The DTP PriceList”. Contact him at 954-224-1942 or email@example.com. You can also find John on Twitter at @JohnG247 and LinkedIn. His blogs can be found at www.myprintresource.com/blogs/john-giles. Order John’s books from Crouser & Associates (www.myprintresource.com/10004688).