-
Pitney Bowes Solutions can help you customize your communications making them more relevant—and profitable.
Pitney Bowes Solutions can help you customize your communications making them more relevant—and profitable.
-
LKCS' transpromo statement marketing capabilities include printing targeted garphical ads directly onto your statements (and displaying those ads on your e-statements). These statement ONSERTS can...
LKCS' transpromo statement marketing capabilities include printing targeted garphical ads directly onto your statements (and displaying those ads on your e-statements). These statement ONSERTS can be highly targeted, personalized promotions used to...
-
On a recent trip to New York for the TransPromo Summit, Jonathan Ghent (Kodak's Graphic Communications Group) had the opportunity to talk with industry thought leaders and Kodak customers about the...
On a recent trip to New York for the TransPromo Summit, Jonathan Ghent (Kodak's Graphic Communications Group) had the opportunity to talk with industry thought leaders and Kodak customers about the significant opportunity to "grow your business" with...
-
Bradesco, one of the world's largest banks, gained a huge competitive advantage with their GMC powered Transpromo solution. The solution drove new client acquisition and delivered a rapid return on...
Bradesco, one of the world's largest banks, gained a huge competitive advantage with their GMC powered Transpromo solution. The solution drove new client acquisition and delivered a rapid return on investment.
-
HP T300's high productivity, reliability, and quality helps ODS convert more clients to digital printing and handle its highest-volumes ever, virtually without interruption
HP T300's high productivity, reliability, and quality helps ODS convert more clients to digital printing and handle its highest-volumes ever, virtually without interruption
-
-
Working collaboratively, Miami University, b+p+t communication solutions, Trekk Cross-Media and the Xerox 1:1 Lab drew up schedules, lined up resources and produced printed pieces for a...
Working collaboratively, Miami University, b+p+t communication solutions, Trekk Cross-Media and the Xerox 1:1 Lab drew up schedules, lined up resources and produced printed pieces for a multi-faceted campaign. In early August, the variable brochures and static brochures were mailed. The control portion of the campaign consisted of a traditional static self-mailer brochure with a blank BRC similar to Miami Honors recruitment brochures from previous years. The control brochure, with a personalized...
-
In the second phase of the campaign for the University of Miami, postcards promoting campus visits on Scholar Saturdays were sent to prospects with an email follow-up to non-responders several days...
In the second phase of the campaign for the University of Miami, postcards promoting campus visits on Scholar Saturdays were sent to prospects with an email follow-up to non-responders several days later. A second planned Scholar Saturdays postcard, PURL reminder and email follow-up was canceled due to overwhelming response to the first postcard mailing.
-
In mid-November, approximately 20,000 direct mail pieces were sent to Heritage customers, about half traditional “static” mailings and half 1:1 direct mail pieces. Almost immediately, the...
In mid-November, approximately 20,000 direct mail pieces were sent to Heritage customers, about half traditional “static” mailings and half 1:1 direct mail pieces. Almost immediately, the difference in response to the two direct mail campaigns was evident. Within the first three weeks, the personalized piece generated a response rate 10 times higher than the traditional piece.
-
Instead of the generic contact information, each 1:1 piece included the respective Heritage agent’s signature – an important detail in an industry that depends greatly on the agent-client...
Instead of the generic contact information, each 1:1 piece included the respective Heritage agent’s signature – an important detail in an industry that depends greatly on the agent-client relationship. On the reverse, graphs clearly depicted the current and future value of each child’s RESP, reflecting the various contribution increases offered by Heritage. The template would automatically adjust to fit the required number of graphs, depending on the number of children enrolled.
-
Instead of the generic contact information, each 1:1 piece included the respective Heritage agent’s signature – an important detail in an industry that depends greatly on the agent-client...
Instead of the generic contact information, each 1:1 piece included the respective Heritage agent’s signature – an important detail in an industry that depends greatly on the agent-client relationship. On the reverse, graphs clearly depicted the current and future value of each child’s RESP, reflecting the various contribution increases offered by Heritage. The template would automatically adjust to fit the required number of graphs, depending on the number of children enrolled.
-
“The Xerox 1:1 Lab demonstrates that personalized direct mail provides direct value to your customers. They say ‘Here’s a company that finally gets me,’” says Jason Maguire, executive vice...
“The Xerox 1:1 Lab demonstrates that personalized direct mail provides direct value to your customers. They say ‘Here’s a company that finally gets me,’” says Jason Maguire, executive vice president, Marketing, Heritage Education Funds
