Electronic bill presentment and payment is nothing new. After a decade of begging, online banking’s “go paperless” pleas finally are being heard, as tens of millions of bill-payers no longer write checks or affix stamps on return envelopes, to the USPS’s chagrin. That many customers still...
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“In 10 years, there will still be a segment of the market that values the hard-copy mail piece,” Swain concluded. “Our message to the market is to focus on driving paperless communications for customers that are the next most likely to make the transition. For customers that are unlikely to move from paper-based to paperless, optimizing the printed communication — that is, transpromo — should be their primary focus.”