Windows of Opportunity

In some cases, amazingly durable results can be obtained with the right products. One of the customers of Lintec of America provided window graphics to a Florida bank, and those graphics continue to adorn its window five years later, Holloran says. The substrate used, he adds, was “our item number E-2200 ZC, and that’s a 2-mil. scratch-resistant polyester with UV blocking in the adhesives. It’s still going strong. It was printed on an EFI VUTEk UV printer in 2007.”

When considering whether to begin offering window graphics, print service providers should keep in mind that many end users “are looking at every space they can utilize to get their message out to their customers, even to the point of personalizing their messages,” Johnson says. That spells increasing opportunity for skilled PSPs working within the window graphics segment.

Adds Roba: “There’s very little downside for a small- to mid-size print shop to get into offering window graphics as part of their product portfolio.”