Application Spotlight: Color Jam Throws Chicago for a Loop
Bloomingdale Signs by Tomorrow helps turn Jessica Stockholder's dream--and a corner of Chicago's downtown area--into a colorful art installation
When it comes to politics, sports, jazz and blues, architecture, culture and a great many other categories, Chicago is a truly colorful city. But recently, that status was taken to literal and figurative new heights, with the unveiling of “Color Jam.” The creation of artist Jessica...
To access the remainder of this piece of premium content, you must be registered with MyPrintResource. Already have an account? Login
Register in seconds by connecting with your preferred Social Network.
Complete the registration form.
Moreover, because two of the materials were perforated, background lighting would impact their colors. Meeting the color challenge meant bringing color samples from Bloomingdale to the site 25 miles away, and laying them next to each other in the sunlight to make sure there were no problems, he adds.
“So that’s why we made the trip and laid them on the buildings. I made five or six trips, and spent many nights obsessing over the color matching.”
What did the Schellerers and colleagues learn that might help other PSPs? “The biggest lesson I learned is that anything on this scale, just because it looks so large, seems daunting at first,” Alan Schellerer says. “But when you break it down into individual smaller elements, it’s not so daunting.”
For additional coverage of this project, please visit:
New York Times: At a Busy Intersection, Going Beyond Red, Yellow and Green
