VDP and ROI in '12
Faced with increasing pressure to validate performance, today’s marketing professionals are implementing more integrated strategies and deploying tools that enable them to better track their return on investment (ROI).
Faced with increasing pressure to validate performance, today’s marketing professionals are implementing more integrated strategies and deploying tools that enable them to better track their return on investment (ROI). Variable data printing (VDP) enables marketers to track campaign effectiveness...
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The Voter Participation Center works with a vendor that has access to multiple commercial databases that could include people who subscribe to magazines or “junk mail” using names of their pets, said Page Gardner, the group’s president. She said the nonprofit tries its best to target only eligible and unregistered voters but that some other names inevitably get on the final list.
“Is it a perfect process? No,” Gardner admitted. Ultimately, she said they rely on the integrity of people and the security of the system. She also noted that the same forms are available to anyone at county offices or on the Internet.
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