Because signage companies typically offer so many different types of products, we have access to a more extensive array of materials and systems we can put to use for our customers. Often we have the earliest experience with a new material and are able to recommend those materials as solutions for our clients. For instance, fabric is a hot item right now, offering a very upscale appearance as well as other benefits such as ease of transport due to its light weight and portability.
Additionally, we are fortunate to have well-established relationships with vendors who supply us with innovative hardware systems and materials we can then make available to our clients. At Signs By Tomorrow, we have a tremendous vendor network including many businesses that advertise in this magazine, and their invaluable knowledge in turn becomes a benefit to our customers.
Creativity and Innovation
Aside from all the practical issues such as knowledge, turnaround time, and pricing, there is an intangible that provides a huge competitive benefit for businesses in our industry looking to capture additional market share in trade show graphics: the creativity and innovation of our designers. Because aside from just knowing what will and won’t work in terms of functionality, it’s important to know what will and won’t work in terms of aesthetics. It’s also about helping our customers stand out in the crowd.
One way our centers are able to do this is by thinking beyond just booths and considering how to best utilize every inch of the allotted exhibit space, from floor to ceiling. We also take into account special requirements, considering whether glare will be an issue, how to minimize curling on shipped graphics, and whether graphics need to be reused or updated regularly. Perhaps one of our most challenging tasks was in meeting the stringent fire retardancy requirements of a Dallas exhibit hall. After extensive research our Santa Clarita, CA center was able to identify a PVC material that fit the bill while also being user-friendly and easy to install.
As those of us in the signage industry already know, we are more than qualified to respond to trade show graphics and exhibit display needs. Hopefully by continuing to share the information above within our markets, we can dispel the myth that a “sign company” can’t produce high-end exhibit materials and capture a larger share of that big trade show business pie.