Customer: See's Candies
Location: Burlingame, CA / San Francisco, CA
Production Shop: Ferrari Color
Project: Wrap the world's largest lollypop created by See's Candies
What’s better than a 7,000-pound chocolate lollypop? Why a perfectly wrapped one—courtesy of See’s Candies and Salt Lake City, UT-based Ferrari Color (www.MyPRINTResource.com/10242789), of course.
On July 18th, the Guinness World Record for The World’s Largest Lollypop was broken by See’s Candies. Guinness World Records adjudicator Amanda Mochan declared this new record at the See’s Lollypop Factory in Burlingame, CA, on July 18, 2012. The award winning 7,000 pound chocolate lollypop—wrapped in a gold wrapper created by Ferrari Color—was on display at Justin Herman Plaza (One Market St., San Francisco) on July 20, 2012 from 10 am - 4 pm in honor of National Lollypop Day. The lollypop was on display for a second time on July 29, 2012 at AT&T Park in the Seals Plaza (Marine Gate) during a San Francisco Giants – LA Dodgers game.
“See’s Candy is a regular client [of Ferrari Color], doing a lot of retail store graphics through us,” says Heidi Hall, marketing director, Ferrari Color. “They were preparing for this event and knew we have a strong innovation team—our Creative Projects Engineering Team (CPET)—who would be able to bring the final touch to their record-attempt.”
Beginning in February 2012 with an email request, the CPET team went to work. After receiving the dimensions for the over-sized lollypop, Ferrari Color built a mock-up box that would emulate the size of the lollypop. Then they had to decide what materials would work best for printing, viewing, and wrapping the lollypop.
The final piece was completed and shipped off to See’s in early July. “Of course, it didn’t take that long to produce it. But it is very nice to have that much time to figure out all the little quirks about the unusual application,” says Hall.
Ferrari Color’s CPET team was the primary lead on the project. “They pull people from all aspects of our company to make a unique project like this successful,” says Hall. “The printed design was easy since they wanted it to be just like their candy wrappers. But beyond that, the CPET team worked with our in house designers to figure out how to produce the piece so that it would fit around the lollypop. Our fabrication team played a large part in ensuring the proper fit around the candy.”
The wrapper was printed using Ferrari Color’s dye-sub fabric printer. They used a gold polyester fabric and then printed/transferred the black logo on to the fabric giving it a nice, rich black logo on the shiny gold fabric.
“We are so pleased to have created a larger than life version of our favorite candy-on-a-stick,” says See’s Candies CEO Brad Kinstler. “This accomplishment is a testament to our extraordinary production team, who spent many hours designing and constructing the world’s largest lollypop.”