Fine Art Publisher Captures Short Run Market with MGI Meteor Digital Press

The next time you walk into a Bed Bath and Beyond, take a good look at the framed art prints. Chances are that a good portion of those prints came from Wild Apple Graphics, and the print was produced on a MGI Meteor digital press (Booth 3623).

Wild Apple Graphics produces the prints and sells them to retail framers, who then sell the finished “ready to hang” prints to national and regional retail chains, as well as to furniture stores, the hospitality industry, and others.

In terms of production, Wild Apple has an array of inkjet proofers and light production digital, along with a KBA 74Karat offset press, which initially enabled it to bring a lot of its production in-house and speed up turnaround time for prints to two to three days. However, Wild Apple found that it needed to be able to accommodate shorter runs of prints, as well as further decrease the turnaround time.

After testing, Wild Apple decided on MGI’s Meteor multi-substrate digital press, installing it a few months later. With key factors including quality, sheet size, and scuff-resistance, the Meteor was the press best suited for its purposes. Jim Chadwick, Director of Technical Services, also spent a lot of time talking to other Meteor owners, and was impressed with the reliability of the machines and the overall positive experience that other users reported.

“One of our most popular print sizes is 12x36" with a full bleed, and the Meteor was the only press that could accommodate that,” said Chadwick. “Quality and color consistency have to be absolutely top-notch, not only within the run but also for reorders down the road. The Meteor lives up to our high standards.”

Since installing the Meteor, Wild Apple has met its goal of keeping little to no inventory on-hand of certain print sizes, instead producing jobs on-demand. It can also accommodate rush orders and same-day turnaround.

“The ability to produce true short runs now allows us to be competitive in markets we couldn’t work in before,” added Chadwick. “We can now work with our customers in new ways to help them with test programs for their customers, which require ultra-short runs produced in the highest quality and will allow us to keep growing our revenue stream. This also allows us to better serve our customers’ needs, which leads to a stronger relationship overall.”

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