Printer Reaps Financial Benefits of Decision Made at GRAPH EXPO 2011

When Dan Horkan made the decision at GRAPH EXPO last year to buy the Pitney Bowes DP40S Color Laser Printer he was excited about its potential. What he didn’t know was that it would pay for itself and open up several robust, new revenue streams in the first year.

For over 20 years, Horkan’s company, Pre-Cycled Commercial Printers in Brewster, NY has provided clients high-quality products and services, with an emphasis on timely delivery and competitive pricing. Always looking to evolve with the times, he wanted to increase his in-house production capabilities to take advantage of digital technologies and produce more personalized mailings. Increasingly, his clients want to create more compelling communications and often require quick turnaround times.

Horkan recalls first seeing the printer at the GRAPH EXPO 2011 conference. Unlike other printers, the DP40S could handle forms, plain envelopes and window envelopes efficiently—at 1200 dpi resolution. “I had a file with me of sample envelopes that I wanted to print,” says Horkan. “Pitney Bowes ran my job at the show, and the color was incredible. This printer was exactly what I was looking for and I knew right then and there I had found a winner.”

At first, Horkan’s company, Pre-Cycled Commercial Printers, marketed their new capabilities in four-color envelope printing to area businesses as well as other printers in the industry. In addition to core printing and mailing services, the growth in envelope printing soon led to an increase in database management work as clients also needed help maintaining, cleansing and preparing their address files.

Since we’ve brought in the DP40S, we can print envelopes in house and turn them around very quickly,” Horkan notes. “We had an order the other day that we previously would have sent out to an outsourced vendor. We were able to complete the order within a day; send it to the customer, and they were very happy. Plus, we’re very happy because we could keep the additional margin and profits in house as well.”

Most clients are particularly sensitive when it comes to color quality, and the ability to reproduce the exact color of a company’s logo or brand is critical to success. That’s why his production team appreciates the built-in intelligence of the Pitney Bowes printer. “The IQueue™ Software provides total control over color,” Horkan adds. “We can produce any blue, any red, and match up virtually any printed sample the customer provides.”

“We’ve had good success bringing in new customers—customers we would not have been able to get without the acquisition of this technology.” Horken said, “Already the DP40S is a great revenue generator for us and we’ve seen a full return on our investment this first year.”

“One of the deciding factors in going with Pitney Bowes,” Horkan adds, thinking back, “is that we know the service would be able to keep up with the demand. We’ve had a previous relationship with the Pitney Bowes service team around other equipment and the technician comes in a very timely manner and gets up back up to speed quickly.”

Horkan and his team are excited about the potential: “The future of the print industry is driven in the digital market—that’s what’s growing and that’s where a lot of the new revenue opportunities will be realized. The Pitney Bowes DP40S is going to help us expand into markets that we’re currently not serving. Once businesses learn that full-color envelopes, one-to-one personalization and advanced addressing are affordable, printable and quick, they will embrace this idea.”