The New Personalization: A Q&A with Patrick Brand
Patrick Brand, President, Pitney Bowes North America Mailing, discusses how advances in personalization are creating new opportunities for print managers—and firms looking to strengthen customer relationships.
In another instance, a car dealer reached out to the credit union that handled their leases. In a joint program, they promoted targeted lease offers in mailings to potential car buyers. The dealer had been sending out these promotions for years—and now the finance company was helping to pay for them, which greatly increased ROI.
Q: As someone involved in print production, what should my next step be?
A: The burden is often on print production teams to educate their clients about what can be done and how they can increase their print ROI. That starts by speaking with companies like Pitney Bowes—we are happy to share our knowledge—and then becoming a “personalization champion” within your own organization.
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