Impact of Electronic Technologies on Print
Eight months, hundreds of hours of interviews, and weeks of in-depth analysis confirm that electronic technologies are indeed an enabler, but they are not the root cause of the decline in offset printed pages.
Today and in the future, the benefits of electronic communication technologies outweigh and will continue to outweigh the disadvantages. The cloud will further drive content that has a time value to electronic communication. To end on a positive note, the PRIMIR study concludes that print will co-exist where instant availability is not the most important communication factor. Visit PRIMIR in the NPES/PRIMIR Exchange, Room S101ab to learn more about this study and other PRIMIR research.
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