Pictura Boosts Sustainability and New Business with the HP Scitex LX850

“Thanks to the wider print swath and HP Photo-realistic Poster Paper, we were immediately able to put new work on the machine that we hadn’t been able to do before,” Lilienthal says.

Easy media recycling

With HP’s Large-format Media take-back program,3 Pictura can offer its customers added value. Through the program, print service providers and their customers can return used HP polyester- or polyethylene-based signage to HP for recycling—for free. Customers can simply visit www.hp.com/recycle to print a postage-paid mailing label.

HP and Pictura put the take-back program to use at the 2011 Sustainable Brands Conference, held in June in Monterey, California. The conference brings together companies from around the world to focus on sustainable innovation as a driver of business and brand value. Both HP and Pictura sponsored the event.

“We were shooting for zero waste at the conference,” says Marianne Condrup, executive producer at Sustainable Life Media, the company that produced the conference. “We had a team of amazing students helping us sort waste and planning for the waste streams. There’s a lot of planning that goes into this event, and that’s the essence of reaching zero waste. It’s all in the planning.”

Pictura used HP printers to produce banners and signage for the conference. At the end of the event, the banners and signage were boxed, labeled, and shipped to HP for recycling.

Lilienthal says that with the HP Scitex LX850, Pictura is poised to attract new clients and continue its growth and reputation for sustainability. Pictura’s clients have already expressed excitement over the machine’s output.

“With the HP Scitex LX850, we’ve found immediate business opportunities. We knew going into the purchase that we needed a device that would not only gain us new business but also retain business,” he says. “The device has done exactly what we needed it to do.”