NPES Helps Members Grow Their Business in International Markets

During the “Great Recession,” the U.S./North American market for print declined significantly. It is now believed that the U.S./North American print market has stabilized, but future growth is unlikely. Therefore, printers and supplier organizations are seeking global opportunities.

It has been more than 10 years since Jim O’Neill coined the term “BRIC” to identify the fastest growing economies in the world (Brazil, Russia, India, and China). He has now updated this data and includes new fast-growing (BRIC-like) markets of Indonesia, Turkey, Mexico, and South Korea among others.

Even though the U.S. continues to be the global leader in the industry, the developing regions of the world are growing at much faster rates than the developed regions. Any manufacturer whose market focus is only on North America is leaving significant dollars on the table. To assist member companies in identifying the markets with the best potential for sales, NPES has operated a dynamic and aggressive international trade program for decades. NPES has offices or representatives in Brazil, Russia, India, Japan, and China, the fastest growing markets worldwide, but also focuses on other emerging regions such as Central/Eastern Europe, Mexico/Central America, and the Middle East.

To further assist members in understanding the current market opportunity in the Latin American region, NPES will present a program entitled “The Latin American Opportunity—Status and Future Prospects” at GRAPH EXPO that will take place this evening from 4:00 to 6:00 pm in Room S102; conveniently located near the hotel shuttle bus departure/drop-off area.

The program will begin with a networking reception that will provide an excellent opportunity for GRAPH EXPO exhibitors to meet and develop relationships with Latin American printers. Registration is free, but you must notify NPES of your attendance plans by email to Pernilla Jonsson at: or Kip Smythe at:

The program will feature presentations by experienced business development experts and key industry leaders from Latin America. Speakers include: Dieter Willi Brandt, President of Afeigraf—Association of Manufacturers and Agents for Equipment and Supplies for the Brazilian Graphic Industry. He also serves as head of Heidelberg Latin America and the President of Heidelberg for Brazil and South America;

Rodrigo Abreu, Managing Partner of AlphaGraphics in Brazil; and Juan Manuel del Corral, President of Cadena—the most successful printing company in Colombia today.

They will present the market profiles and business strategies to enter and/or further develop these markets. The session will provide an excellent opportunity to network with prospective customers and partners from these regions.


International Business Center

In addition to the Latin America Day program, the International Business Center, located in S105a, is the epicenter for global networking at GRAPH EXPO 2012. The center is where the global delegations of printers from around the world congregate to plan their daily activities. It offers a comfortable environment to meet with potential international customers. Translation services are provided to assist NPES members, GRAPH EXPO exhibitors and potential customers to facilitate business.

There will also be representatives from the U.S. Department of Commerce and EX-IM Bank to assist exhibitors with questions on tariffs, international finance and other trade matters.

NPES is here to assist member companies succeed in the exciting, expanding global marketplace. For questions or further assistance please contact Kip Smythe, NPES Vice President Global Programs at email: or Pernilla Jonsson, NPES Assistant Director, International Trade at email: