HEI Flexibility” describes an intelligent combination of offset, digital, and Web-to-print offerings, designed to produce top quality print products in the most profitable way, regardless of run length or variable content. Heidelberg’s exhibit (Booth 1214) represents the ultimate in hybrid, color-managed production: offset and digital united by Heidelberg’s Prinect workflow.
“Shorter run lengths and demand for high-quality, flexible solutions are inescapable facts of life for today’s working printers,” says Heidelberg USA President Harald Weimer. “Printers who plan to succeed in this environment need access to job planning and costing, standardized color control, and end-to-end management and production control. Optimized production comes not just from acquiring the right solutions, but from making them work together. The best offset and digital equipment—supported by integrated technologies and hybrid workflows—gives printers the tools they need to thrive.”
The HEI Flexibility theme represents every demo piece Heidelberg will produce during the show: this year, a simulated retail promotion that tells a marketing story greater than the sum of its parts. Produced entirely on Heidelberg equipment running in the booth, the promotion is notable not only for the quality of the work, but also for the way the pieces fit together.
The hybrid path
Alongside the Speedmaster SM 52 Anicolor press, Heidelberg presents short-run, cut-sheet, and wide-format digital production equipment, including the Heidelberg-branded Linoprint Pro C901 Graphic Arts Edition high-speed color digital press, shown with inline bookletmaker and cover interposer, and the EFI Rastek H652 UV flatbed inkjet printer. They will be linked in a live, color-managed workflow as they print a variety of materials, showcasing Heidelberg’s cross-platform expertise in integrated production and simultaneous color-matching of lithographic, electrophotographic, and digital inkjet output.
Heidelberg’s Prinect workflow also includes integration with inline and offline finishing equipment. These solutions include the new small-format POLAR 56 NET version with Compucut and Cut Manager software, and a Stahlfolder TH 56 folder.
Anicolor: Short-run champ
A highlight in the booth is the “Anicolor 30-Minute Makeready Challenge,” running twice each day for 30 minutes. During each of these segments, Heidelberg operators will complete between six and eight separate jobs.
The Speedmaster SM 52 Anicolor press, presented in a five-color configuration with aqueous coater, features a zoneless short-inking unit that makes it cost competitive with digital devices in quantities as small as 200, operating with near-zero makeready waste.
Prinect workflow will drive color management and all other integrated functions, making it possible for these toner-based and wide-format inkjet devices to join the SM 52 Anicolor in a color-managed workflow that makes the best use of both processes.
The Linoprint C901 will be presented with Heidelberg’s newly enhanced Prinect Digital Print Manager, which enables printers to manage their print jobs from a single workflow.
Heidelberg also is showing the newest generation of its Prinect Image Control color management system specifically designed for printers who wish to comply with G7 methods and ISO standards. Heidelberg also will highlight its InterTech Technology Award-winning Prinect Performance Benchmarking.
Prinect: HEI Flexibility hub
Heidelberg’s Prinect workflow is modular, powerful, and flexible enough to address customer-specific needs. Prinect Web-to-Print Manager, Business Manager, and Prepress Manager put e-commerce within the capability of nearly every print shop.
Prinect brings “HEI Flexibility” to every phase of print manufacturing. By routing jobs quickly and efficiently to production equipment for optimized throughput and higher profitability, Heidelberg can demonstrate that printers who implement these solutions will benefit from the interlinking of offset and digital printing to boost their competitiveness and that of their customers.