Creative Labels of Vermont (CLOV) is a family-owned business that has always striven to be a leading edge promotional printing firm. And since 1983, CLOV’s service has delivered results. Thanks to its track record, CLOV was able to generate new business through traditional word-of-mouth marketing. However, when it came to reaching new prospects and customers through its website, the results just weren’t there.
“We knew that we could provide great services to new customers,” said Dwane Wall, President of CLOV. “However, our website made us look outdated, which hurt our chances for gaining new business.”
Problem: lack of control
The CLOV staff determined that revamping their website needed to be a high priority, but they faced an obstacle. “We did not have the control we needed to make changes to our website in a timely fashion,” said Wall. “In the past, we had relied heavily on our IT connections to handle that for us. Well, over time, that put us in a bad position. When it comes to online marketing, you have to be able to move fast. Our marketing team needed a way to control the content and design on our website instantly.”
In addition to needing greater access, CLOV also wanted to overhaul the design and layout of its website. Said Wall, “The existing look and feel did not reflect our brand in a positive manner.”
Solution: fresh design and CMS
In order to overcome the technical challenges that it was facing, CLOV turned to Grow Socially (Booth 1072).
“We recognized that our core competency was in being one of the best label printers out there. We certainly had some internal resources with online marketing skills, but after seeing the experience and desire that Grow Socially brought to the table, we knew that we had to work with them,” said Wall.
Grow Socially outlined a two-step process. The first one involved overhauling the design and layout of the website. “We really took the time to understand CLOV’s history, its vision, and mission, said Kerri Stinson, an Online Marketing Specialist at Grow Socially. “We listened to their staff and we identified the key qualities that they wanted associated to their brand.”
Grow Socially’s team put together multiple designs and then worked with the staff to choose one that would best appeal to their audience. But in order to provide a long term solution that would keep CLOV’s website fresh and up-to-date, Grow Socially identified that a content management system be put in place.
“Yes, a great design and layout are very important,” said John Foley, Jr., CEO of Grow Socially. “But to generate leads and sales, it must be full of fresh and engaging content that is updated on a regular basis. An easy-to-use yet powerful content management system is key to making that happen.”
Grow Socially built a new website that had a design and layout that reflected its brand, and that sat upon an industry leading content management system.
Today, CLOV is moving full speed ahead with their online marketing efforts. Armed with a new website that properly reflects their capabilities and outstanding services, the marketing folks at CLOV have been reaching new prospects and customers on a daily basis.