If John Lennon was a capitalist (which he wasn’t, was he?), we can almost hear him singing, “Imagine all the profits … .” In the printing business these days, you never know from whence your next dollar may come. As print shops add services and value to buoy profits, sales can be generated...
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The PSP added a Canon imagePRESS 7010 about a year ago to increase capacity for small-format jobs such as brochures, mailers, booklets, counter card, and table tents. The upgrade joins an imagePRESS 7000 model installed two years ago. Making the decision to invest in new equipment is not easy for small print firms like Cushing (annual sales are over $5 million), which is why it, along with some 300 peer companies, networks through the ReproMAX association. Before writing a check for a down payment, Cushing management consults with fellow members about similar equipment purchases. “There are email forums, information exchanges, and idea sharing,” Sherkey explained. “It’s invaluable to get input from other people before you make a bad decision.”