In Booth 653, Datatech SmartSoft is showing the latest enhancements to its Web-to-print/MIS/workflow automation solution PressWise, including multiple Web storefront enhancements, additions to the PressWise inventory module, and APIs that increase the ability to integrate third party applications into PressWise, including a Peachtree accounting API.
They are also demonstrating a powerful new tool designed for MSPs to offer as a billable, value-added service to their clients—MailSpotter. A standalone service accessed through a browser, MailSpotter lets you track customers’ mailings as they move through the postal system, taking raw USPS scan data and turning it into easy-to-read charts and tables. You even get your own custom-branded reporting portal to share the results directly with your customers.
MailSpotter also lets you generate and track unique QR codes for every mailpiece, sending real-time alerts to your customers every time someone scans one of the codes. Your customers can:
See when their campaigns have been delivered, where, and to whom
Identify delivery patterns and problems early enough to react
Know when to expect responses
Drill down to a specific mailpiece for customer-by-customer analysis
Test different delivery options or analyze daily response rates.
With so much information at their fingertips, all easily digestible and easy to share, they’ll soon be wondering how they ever ran direct mail campaigns without you and your mail tracking service.
SmartSoft is offering a number of free trials of MailSpotter to GRAPH EXPO attendees. For more information and an opportunity to see a five-minute demo of MailSpotter in action, visit Booth 653 and ask for your GRAPH EXPO free trial account.