The Marketing Pavilion Is Back!

For print firms seeking to transition into or grow as a “marketing service provider”—and for agencies with experienced marketers seeking the hot trending tools/offerings and proven best practices—the Marketing Pavilion is a must-see at GRAPH EXPO 2012. Here you will discover an exciting array of today’s hottest marketing-related tools, software, and related products and find exactly what you need to enhance your arsenal of print offerings. Come leap the learning curve and find out how to become “Print-Integrated.”

“Today’s graphic communications professionals are moving away from being exclusively print providers and transitioning into the world of marketing services,” says Ralph Nappi, President of the Graphic Arts Show Company, which produces GRAPH EXPO. “Given the expanded focus of these attendees, and to provide offerings for experienced marketers at the show as well, we determined the best way to meet the increasing need for marketing products, information, and knowledge is to provide a concentrated area right on the show floor where the emphasis is on all things marketing.”

Sponsored again by the Chicago chapter of the American Marketing Association (AMA), the largest AMA chapter in the United States, this second edition of the Marketing Pavilion offers a complete, one-stop destination for marketing education, resources, and networking. The Marketing Pavilion is a one-stop networking hub and resource for today’s marketers, MSPs, and those who are ready to learn exactly what that means and how to become one. The pavilion also features information on all marketer-specific education and events at the show.

Along with a sizzling array of learning opportunities and continuous networking, printers/marketers can discover providers of today’s hottest marketing-related services, software, and products who will also provide tips on how to make informed buying decisions that will increase the ROI of customer campaigns.

• Digital Marketing

• Lead Generation

• Social Media

• Mobile Services

• Marketing Automation

• Internet Services

• Database Management

• Analytics

• Integrated Media Services

• Lead Management

• Email Marketing

• Lists Brokers & Compilers

• Creative Services

• Telemarketing

• Social Content Generation

• Online Presentations/Events &



• Integrated Marketing Management


New for 2012!

The PODi digital print initiative’s Cross-Media App Gallery (Booth 1269) brings to the Marketing Pavilion a brilliant array of “Best-of-Results” case studies on winning print-integrated, cross-media applications for show attendees to see, understand, and use. Vertical market campaign examples include:

• Financial Services: Increasing Business with Existing Customers

• Healthcare Marketing Solutions for New Patient Leads

• Customer Communication Solutions for the Insurance Market

• Lead Generation & Nurturing Solutions for the Insurance Market

• Fundraising Solutions for the Education Market

• Marketing Solutions for the Dealer Channel

• Not-for-Profit Solution: Strengthening Relationships with Donors and Supporters

• Traffic Generation Solutions for the Retail Market