Goss web press technology is driving a new, more effective model for the Church of Scientology to communicate...
Goss web press technology is driving a new, more effective model for the Church of Scientology to communicate with members.
To improve its model for communicating with members, the Church of Scientology International (CSI) turned to a new in-house print facility where a Goss Sunday 2000 press with Automatic Transfer technology (Booth 845) is the centerpiece.
The printing center in Los Angeles opened in 2010, serving the worldwide network of Scientology followers and printing materials in as many as 19 languages and with up to 168 regional versions. The agility of the Sunday press has improved how senior project manager Jamie McClintock and his team manage the diverse product mix.
“We print 1.8 million products every week, and the complexity, with all the languages and versions, is like an extremely difficult jigsaw puzzle,” McClintock explains. “Adding to the challenge are the tight deadlines we have to meet, as 50% of our production goes overseas. The Automatic Transfer Goss press system gives us the vital advantage of instant, on-the-fly job changeovers.”
All CSI print work was outsourced before McClintock’s team opened the new in-house facility and equipped it with digital, offset, finishing, and auxiliary capabilities, including the 6-unit Automatic Transfer Sunday press.
Automatic Transfer technology allows non-stop production. Four of the six units are typically set up to print CMYK, while the fifth and sixth units hold different language overprint plates. While one of the units with a language plate is on impression and printing along with the CMYK units, operators prep the idle unit using the Autoplate automatic plate changing feature. That unit then comes on impression while the unit printing the previous language simultaneously comes off impression.
This sequence of toggling between units can continue across multiple editions without stopping or even slowing down the press. Waste is minimal thanks to Goss ink presetting and closed-loop controls. As a result, short-run jobs that might have been printed using another process—or not printed at all due to the prohibitive cost—can now be produced with the speed, quality, and economic advantages of web offset.
McClintock says Automatic Transfer technology was significant in the selection of the Sunday 2000 press, but other features were also important in a web offset production environment where changing editions or entire jobs five or six times per hour is not uncommon. “Gapless blanket technology gives high quality and faster blanket changes, and the overall fast makeready and waste reduction package provides considerable cost and productivity advantages for the multi-faceted work we need to do,” he explains.
Utilizing the flexibility
“Our printing requirements like everyone’s have changed in recent years, and employing our own technology to fulfill our requirements in-house has certainly put a new perspective on our production goals,” explains McClintock. “For example, we have made considerable cost savings due to the ability to manage our own workflow. But the wider capabilities of the Sunday press have also opened our eyes to better ways of doing things, such as tailoring church magazines to regional areas, as well as by language. Something we would have never considered in the past when we outsourced the publications due to cost, time, and complexity. We have increased the languages we publish in, and drastically increased the regionalization of some publications to make them more relevant and informative.”
As the complexity of publications and marketing collateral steadily increases, McClintock projects that his team will be able to respond. “I see the future of print as increasingly customized publications, with perhaps personalized inserts that have a higher value to the reader and are much more relevant,” he concludes. “We’re excited because that is what we excel at with the Sunday press.”