Small-Format Digital Color Sees Large Advances

“We have a Xerox 800 with the clear color option,” Emily says. “That allows us to do a lot of materials we wouldn’t be able to do, or at least not as cost effectively, without it. We can do short runs that look like they feature spot UV, but they were just run on a color printer. We helped a financial services client re-brand using the clear coat. It looks like their logo is hologrammed in the background of their brochures, business cards, and financial report covers.”

Among the challenges of selling the clear coat is the difficulty of photographing it, Steve says. Adds Emily: “We take some of the materials we already do for clients, such as brochures and flyers, and add the clear coat to show them how much more impressive it is with the clear. We tell them, ‘Another option we have is just pennies more per piece to you, but makes a world of difference in how your pieces are perceived.’”

Many clients seek heavier business cards, and the Xerox 800 enables running heavy stocks like 130-pound cover or 16-point cover in one pass. No longer must Sir Speedy sub out that business, cutting its own margins. “Since we got the Xerox 800, we’ve done it ourselves,” Emily says.

Both agree on the key benefits their machine generates. One is high quality, with Steve asserting, “I’d rate this and the Indigo Press as the top two in imaging.”

Other benefits are fast turnaround and low cost. “We see great growth opportunity in the digital market, and we’re going to pursue it,” Steve says.

Sir Speedy Printing and Marketing Serivces of Tampa, FL, provided the print samples that appear in this article.