InPlant Place is the Place to Be

InPlant professionals at GRAPH EXPO Monday took full advantage of The Inplant Place (Booth 3461), their new dedicated section to meet, share ideas, and participate in roundtable and panel discussions. Most also used it as a home base as they branched out across the show floor to explore the latest hardware, software, and services on display.

The GRAPH EXPO show floor offered InPlant professionals one-stop shopping for offset, digital, and hybrid technologies, including the first North American introductions of many products premiered at drupa earlier in 2012. Along with the latest offerings in prepress software and workflow systems and more than 105 new equipment introductions in press, finishing, package printing, and photo imaging, InPlant attendees were able to see more wide-format offerings than at any other expo in 2012. The show floor also featured demonstrations of a wide range of transactional, packaging, and mailing and fulfillment equipment and software.

Today’s InPlant educational offering is a 10:30 am session “InPlant Biz Development 101: How to Build Variable & Multi-Channel Offerings” (Room S403a).

Channel your prior successes into adding transformational services. In this practical workshop—development of a multi-channel and custom variable print business—Phil Larson, President, Sheperd Consulting OK, will help you identify the necessary communication and coordination to ensure consistent and congruent products and services. It’s not as hard as some make it seem. It’s not as easy as it looks. Whether you serve a single company, government entity, school, or non-profit, or even if you serve multiple entities, you need a plan for each new service to share with co-workers, staff, other departments, the C-suite, and vendors. Discover how to successfully engage them all, since each plays a vital role in assisting you to run, grow, and transform the business.

Attendees will learn:

• How to create a practical and inclusive outline of actions to develop a new business product or service—from people to software and hardware tools and training

• How to expand your understanding of the success factors that affect your adapted business model

• How to receive simple workflow points for a successful data driven business service offering: including customer proposal, data flow, programming flow, and overall operational integration, and

• Walk away with a 24-point decision grid of components you need to assess for your vendor/partner decisions.

This session is geared toward InPlant directors, managers, and supervisors of print, mail, and related services; vendor representatives and consultants that sell to InPlant managers; InPlant technical or client services staff of print, mail, and related services; and executives supporting the InPlant LOB.

Also at The InPlant Place, IPMA is offering association guidance and support and official IPMA Certification Training, along with information on all InPlant exclusive programs and events at GRAPH EXPO. Says GASC President Ralph Nappi: “We have been very pleased with the traffic at The InPlant Place and the enthusiasm of InPlant attendees.”

GRAPH EXPO’s InPlant emphasis for 2012 is supported by IPMA, the Association of College & University Printers (ACUP), InPlant Graphics magazine, the Print Media Centr, Xplor, Rochester Software Associates, and a variety of vendors to the InPlant segment of the graphic communications industry.

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