You Are an MSP
Here’s a closing thought for today. You are already a marketing services provider, because printing is one of the marketing services. We’re not talking about developing a completely new core business here. Just like Pilates, we’re talking about strengthening—and stabilizing—your current core. And, like Pilates, some flexibility is required.
What does that mean? Very simply, open up your mind to the possibilities and to the opportunity. If you go into this thinking you can’t, you probably won’t. But someone else will.
Dave Fellman is the president of David Fellman & Associates, Cary, NC; a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact Dave by phone at 800-325-9634 or by e-mail at email@example.com. Visit his website at www.myprintresource.com/10004781.