For the first time, GRAPH EXPO 2012 has created a specific pavilion for InPlant printers—The InPlant Place. This is a dedicated “oasis” on the show floor for InPlant professionals from university, corporate, and government printing operation. Sponsored by the InPlant Printing & Mailing Association (IPMA), the new networking hub is located in Booth 3461 and offers attendees a wide selection of InPlant-specific education, networking, and relaxation opportunities. The InPlant Place is part of the expanded GRAPH EXPO 2012 emphasis on in-house and corporate printing professionals by the Graphic Arts Show Company (GASC).
“InPlant operations are an integral part of the graphic communications industry and deserve to be recognized as such,” says Ralph Nappi, GASC President. “This new show floor hub—along with an increased emphasis on InPlant-specific educational opportunities and floor-wide technological demonstrations—make GRAPH EXPO 2012 an ideal venue for InPlant professionals.”
The InPlant Place not only provides the opportunity for attendees to unwind and relax but also is a convenient place for networking with peers to gain feedback and to discuss both the highlights of technologies seen on the show floor and the contents of the educational sessions. In addition, it will host roundtable discussions on the hottest trends in graphic communications.
Throughout GRAPH EXPO, IPMA will be offering association guidance and support and official IPMA Certification Training, along with information on all InPlant exclusive programs and events at GRAPH EXPO. As a retreat for InPlant attendees to relax, re-energize, and review their show experiences, The InPlant Place will offer daily mid-morning coffee breaks and two evening receptions.
Along with the activities at The InPlant Place, there will be a series of InPlant specific educational sessions as part of the GRAPH EXPO seminar slate. Today’s session is “Re-Branding Wizardry for the CRD and InPlant Print Centers” presented by consultant Steven Schnoll in Room S403a. The 2:00 pm session will cover topics such as how to internally market the department, how to outline essential new services, and how to develop a budget and prove the investment in these services can be cost-justified.
“In this cost cutting age, the challenge for InPlant managers is how to justify its continuation, and the dynamic changing mix of media outlets complicates the decision even more,” says Schnoll. “So what does an InPlant need to do to rebrand the department as a vibrant and useful enterprise?”
Monday’s InPlant educational sessions will kick off with an 8:30 am seminar “Growth Strategies for Quick/Small Commercial Printers & Corporate/Educational/InPlant Print Centers” in Room S403b, and a 10:30 am panel discussion “Empowered InPlants: Tell-All Success Stories From the Field” in Room S405ab. That will be followed by a 2:00 pm session “InPlant Ingenuity: Building Your Company Inside Another” in Room S405ab. Tuesday’s offering will be “InPlant Biz Development 101: How to Build Variable and Multi Channel Offerings” at 10:30 am in Room S403a.
GRAPH EXPO’s InPlant emphasis for 2012 is supported by IPMA, the Association of College & University Printers (ACUP), InPlant Graphics magazine, the Print Media Centr, Xplor International, Rochester Software Associates, and a variety of vendors to the InPlant segment of the graphic communications industry.