Free Presentations: A Quick Guide

Monday, October 8, 2012





Newspaper Printers & Publishers

Location: Room S102

2020: The Future Role of Newspapers

9:00 – 10:00 am

Sponsored by: News & Tech

Facilitator: Chuck Moozakis, Editor-In-Chief, News & Tech

Panelists: Rodd Winscott, President, Newsweb Corp.

Rick Surkamer, President, Surkamer Advisors

Marco Boer, Vice President, IT Strategies

The next decade is still almost eight years away, but it’s becoming increasingly evident that the years leading up to 2020 will represent the most dramatic transformation the industry has ever seen. This session will cover emerging technologies and identify critical actions each newspaper must take to successfully compete in tomorrow’s media landscape.


InPlant Printers

Location: Room S102

Connecting Customers with Print

12:00 noon – 1:30 pm

Sponsored by: IPMA and In-Plant Graphics

Moderator: Barb Pellow, Digital Publishing Expert and Group Director, InfoTrends

Today’s most innovative InPlant managers are discovering new avenues to connect with customers and build their businesses. During this eye-opening luncheon presentation you will hear from three of our industry’s top suppliers and participating InPlant managers. Together they will reveal in fast-paced 20-minute ‘snapshot segments’ new opportunities for growth that are guaranteed to spark fresh ideas and open the door to a new world of possibilities!

This ‘must attend’ luncheon program is FREE, but pre-registration is required.





Location: Booth 1274

Building Customer Loyalty and Engagement Through Education

11:00 am – 12:00 noon Speaker: Dean Petrulakis, Rider Dickerson

Video Marketing & Personalized Video Trends, Drivers, and How

Printers Can Profit

12:00 noon – 12:30 pm Speaker: Larry Zussman, XM Pie

How to Sell More Print with Marketing Automation

1:00 – 1:30 pm Speaker: Joe Manos, Mindfire

Social Media for the Printing Industry: Strategies, Tactics, and Tips to Help You Grow

2:00 – 2:30 pm Speaker: John Foley, Grow Socially

Winning Strategies for the Non-Profit Sector

3:00 – 3:30 pm Sponsored by: PODi

manroland User Group

4:00 – 5:00 pm




Location: Room S404bc

Web-to-Print & MIS Integrated Workflows for Print

12:30 – 1:30 pm

Speaker: Gary Marron, Sales and Marketing Manager AMS, HP Hiflex

In this session you will learn about the HP Hiflex Drupal based Web-to-print system and how online orders feed directly into MIS for production, delivery, and billing. You will also learn how HP Hiflex’s hybrid workflow can feed both digital and litho production by utilizing an MIS that increases the productivity and profitability of your company.


Location: Room S405ab

Optimize Your Mail, Grow Your Business—Let’s Make it Personal

12:30 - 1:30 pm

Speaker: Sandra Long, Vice President, Business Development & Chris Giles, Vice President, Core Mailing, Solutions and Competitive Marketing, Pitney Bowes

Is the mail you are producing optimized for enhanced response rates as well as postal discounts? Are you creating new value for your customers with your mail pieces? Pitney Bowes will share insights, tools, and case studies about leveraging new options for personalization, color, graphics, and QR codes. Learn about creating new value with coordinated outbound campaigns using mail piece tracking with the Intelligent Mail barcode.





Getting Aggressive with Your Internet Marketing

11:00 – 11:30 am (Sponsored by MediaExx)

Digital Printing Opportunities in Packaging—A 360-Degree View

11:00 am – 12:30 pm (Sponsored by Caslon Packaging)

Making the Grade—Selling Marketing to the Education Market

12:00 noon – 12:30 pm (Sponsored by PODi)

Getting Economic Value out of Your Direct Mail Strategies

12:30 – 1:30 pm (Sponsored by Pitney Bowes)

Surviving the Digital Document Revolution

12:30 – 1:30 pm (Sponsored by Sefas Innovation, Inc.)

5 Ways to Generate More Leads from Your Website

1:00 – 2:00 pm (Sponsored by Interlink One)

Marketing, Printing, Digital Asset Management and the Digital Supply Chain

2:00 – 2:30 pm (Sponsored by Createsphere)

The Value of Cross Media Solutions—How to be Successful

3:00 – 3:30 pm (Sponsored by Pageflex)

The Marketers Mandate: Get Relevant, Get Real, or Get Lost

4:00 – 4:30 pm (Sponsored by Ricoh)

The Latin American Opportunity—Status and Future Prospects

4:00 – 6:00 pm