Special FREE Market Segment Session Especially For…
Location: Room S102
Digital Printing Opportunities in Packaging—A 360-Degree View
11:30 am – 12:30 pm
Presented by: Caslon Packaging
Explore the trends, opportunities and challenges in the packaging industry for major stakeholders including brand owners, packaging converters, and technology providers. The opportunity for digital printing will be presented based on recent research conducted by Caslon and Company.
Caslon, in partnership with Cal Poly, will examine emerging advancements in digital printing, its fit with converting processes, and what brand owners expect from their packaging partners.
International Days Program - FREE Seminar
Location: Room S102
“The Latin American Opportunity—Status and Future Prospects”
4:00 – 6:00 pm
Explore the fast growing markets in Latin America. Listen to experienced business development experts and already established printers. Network with prospective customers and partners.
Marketing Pavilion Theater FREE Presentations
Location: Booth 1274
11:00 – 11:30 am
Getting Aggressive with Your Internet Marketing
Speakers: Dr. Joe Webb and Slava Apel, MediaExx
12:00 noon – 12:30 pm
Making the Grade Selling/Marketing to the Education Market
1:00 – 2:00 pm
5 Ways to Generate More Leads from Your Website
Speaker: Jason Pinto, interlinkONE
2:00 – 2:30 pm
Marketing, Printing, Digital Asset Management, and the Digital Supply Chain
3:00 – 3:30 pm
The Value of Cross Media Solutions—How to be Successful
4:00 – 4:30 pm
The Marketers Mandate: Get Relevant, Get Real, or Get Lost
Speaker: Sandra Zoratti, Ricoh
FREE Exhibitor Presentation
Location: Room S405ab
Getting Economic Value out of Your Direct Mail Strategies
12:30 – 1:30 pm
Speaker: Stephanie Miracle, Solution Design Consultant, Pitney Bowes
Mailers know that getting the maximum response at the lowest cost equates to a good value. Sounds simple enough, until you recognize that the delivery system for direct mail is a regulated industry.
Technology changes in mail can lead mailers and mail service providers down the path to more opportunity. Experts can help you identify and navigate these changes and uncover opportunities that can make a big difference.
Learn about the most current issues and technological advances in the industry and ensure your mailing strategies are successful.
Location: Room S404bc
Surviving the Digital Document Revolution
12:30 – 1:30 pm
Speaker: Michael Lambert, Vice President of North American Sales, Sefas Innovation, Inc.
The Digital Document Revolution is changing the face of the printing industry, driving content across an ever-increasing number of distribution channels. To be successful, enterprise organizations must evolve their customer communication process to quickly react to the shifting market demands and consumer needs.
In this session, you will learn how to leverage your existing staff and infrastructure to not only survive the Digital Document Revolution, but to thrive. We will discuss new solutions and approaches to enable production operations to provide relevant digital services, along with their impact on organizational skills and time to market for new initiatives. The goal: empower operations to drive change within your organization.
Preview of Tomorrow
Generating Better Outcomes and New Revenue from Events with Integrated Marketing
11:00 - 11:30 pm (Sponsored by EasyPurl)
Mobile Marketing Best Practices for Printers
12:00 noon - 12:30 pm (Sponsored by Mindfire)