Anew partnership is bringing the power of customized communications to video. Pageflex (Booth 867) has joined forces with DynamicVideo to create Pageflex Dynamic Media—a tool that allows users to create customized in-stream and in-banner videos that speak directly to the viewer in a personalized, cost-effective, and operationally efficient way.
Internet users have become increasingly familiar with viewing and sharing videos online, especially in social media formats such as Facebook and YouTube. As a result, advertisers recognize the need to develop new ways of getting the attention of these users. Customized video fits that need perfectly, letting marketers create messages that speak directly to users in a format they are familiar with and enjoy using.
Pageflex Dynamic Media gives users a template-based workflow that allows them to bring what they know about a customer to video production. Users can customize elements of the video and banner ads, including video footage, advertising copy including regional or local promotions, images, and calls to action. Pageflex Dynamic Media is unique in supporting multiple video formats while maintaining high quality video output. As a hosted solution, Pageflex Dynamic Media takes full advantage of the power of the cloud to optimize performance. Web-based real time analytics allow users to measure and track the results of their marketing efforts.
Pageflex Storefront customers can add videos created in Pageflex Dynamic Media to the list of products offered in their e-commerce, sites and can allow their users to customize the video with images and text.
“Pageflex customers have known about the power of personalization for a long time, using it to create customized communications in print and cross-media campaigns. Now, with Pageflex Dynamic Media, users can bring that customization experience to the growing popularity of video and rich media,” said Elly Perets, VP of Sales and Marketing for Pageflex.
Jack Cohen Martin, COO of Dynamic Video stated, “We are very excited about our new partnership with Pageflex. Together we will add a new online video capability to the existing portfolio of Pageflex offerings to their clients.”