Equipment and Education Highlight Mailing Offerings

The Mailing and Fulfillment Center has proven to be a big hit, with attendees representing the mailing and fulfillment industry segment able to explore the latest in technology and network with their peers. The educational slate also has provided plenty of information during the course of GRAPH EXPO.

Sunday offered an overview of the latest news from the USPS, including potential legislation and “Inside ROI: Tracking the Metrics of Marketing Success”.

Monday featured a free exhibitor presentation “Optimize Your Mail, Grow Your Business—Let’s Make it Personal” and a postal update on “The 2014 Full-Service IMb Mandate: What You Need to Know”.

Tuesday provided six sessions, including a three-part workshop on designing and tracking direct mail. There was another free exhibitor session “Getting Economic Value out of Your Direct Mail Strategies”. Also offered were sessions on designing for direct mail optimization and how to price fulfillment services.

Between the many opportunities to pick up tips and tricks that will help boost business once they return to the shop, attendees have also flocked to see the vast array of new equipment on the show floor. From inserters and sorters to inkjet imprinters, there is still time to get a quick demo of hot new products. Don't miss a chance to see the variety of machines that can print a mail piece, form the envelope around it, and cut everything to fit perfectly, all in one pass. You'll see such equipment offered by Pitney Bowes (Booth 1238), Kirk-Rudy (Booth 4603), and W+D North America (Booth 3601).

The GRAPH EXPO Mailing & Fulfillment Center is the largest display of its kind in North America. Don't go home without one more trip through the aisles just to make sure you haven't missed that perfect gem that might turn your mailing department into a profit-making dynamo.

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