“I see numerous trends that print suppliers are using to gain a competitive edge these are happening now, the old adage: “if you fail to plan, plan to fail” still holds true, sustainability isn’t about hugging trees, its about technology,” says Sunderman. “The more technology and information a company has, the better it will be equipped to change to market needs of its customers. Technology and Information systems help create a culture around the access of information and provides people with sound resources to manage their operations better. The second trend is more big businesses are adopting sustainability into their corporate goals. With larger players in the marketplace we all will begin to see a change in how we will do business, it will no longer be a question of “do we?” it will be a question of “how?.” Finally, another current trend is PSP’s creating creative marketing strategies. These green marketing campaigns are the social aspects of a business, and how well it can nurture their relationships with potential customers who share the same values. Second to this marketing component is the employees are increasingly interested in gaining feedback from doing all of the work. These sustainable marketing campaigns give the employees inside them a chance to see their performance and how well they are saving natural resources at work.”