GRAPH EXPO successfully secured print’s territory as a dynamic, flexible, and personalized medium moving in step with the online and social media it is asked to complement. Digital printing was once again the star of the show. The all-important difference this year being the breakthrough of high-end, half-size format machines and a growing contingent of high-speed, webfed inkjet devices providing more options than ever for effective, targeted print marketing.
Workflow software and SaaS solutions vendors from across the show floor demonstrated how PSPs can stay on multimedia’s leading edge. Finishing solutions vendors showed that there is an advanced solution for every new short-run, personalized, and integrated print product marketers can imagine.
Attendance reflected strong interest from buyers looking to invest in solutions that will save money, increase productivity, and open new opportunities. Attendees also were in the mood to buy, according to exhibitors.
“I thought the expo was great as always,” said Mike Ferretti, owner of PostNet Printing & Graphics in Charlotte, NC. “It is always great to see the new products and services coming out in the industry and meet those vendors we currently do business with that we are not always able to see in person.”
Bruce Watermann, Senior Vice President of Print Operations for Blurb, stated, “It is always great to meet up with the true believers and innovators in print at GRAPH EXPO, continuing the momentum from drupa. Print thrives!”
“There are lots of good products here,” said Cary Mihalow of Synergy Graphics in Plymouth, MN. “And we were able to get the attention we need from exhibitors at the booths.”
“We had the worldwide debut of our new Impressia digital print system here at 12:00 on Sunday and it was 12:22 when we placed our first order,” said Arthur Verwey, Vice President of International Sales and Marketing for Xante. “We have been averaging one sale every 30 minutes, so GRAPH EXPO has been very, very exciting. Attendees are buying!”
“This is our best show in the U.S. this year and we had great attendance, with thousands of people experiencing Scodix in the booth every day,” said Ziki Kuly, Vice President of Marketing for Scodix. “There was great excitement about the Scodix Rainbow, and I think on the whole it was evident that the market is showing more interest this year than before in print enhancement.”
“We are very satisfied with this year’s show. There has been a lot of excitement and foot traffic on the floor at GRAPH EXPO 2012,” said Christoph Stehmann, President, Pitney Bowes Document Technologies. “We’ve seen a lot of interest from attendees in learning more about White Paper Factory solutions and how they can increase efficiency and help link print and mail to produce better customer communications.”
“We have had a lot of momentum over the past year, going through drupa with a 5% annual revenue increase for the company overall, and it has been a booming year for us with our Switch automation solution, which has grown 36% year-over-year,” said Fabian Prudhomme, Vice President, Enfocus. “Going into GRAPH EXPO, we have seen the trend continue and, by the end of the second day, we had captured almost as many leads as we did at the entire expo in 2010. The quality of the visitors is way up. The people who are visiting us are people who are looking to become more productive and cost-effective with our solutions.”
“This may be the best GRAPH EXPO for Mutoh so far,” said Brian Phipps, General Manager, Mutoh America. “Our booth traffic has been steady and people are here to buy. The attendees are excited to see all the new products and are ready to invest in their businesses.”
“Everything at the show is fascinating,” said Hailey Graeber, a graphic design student at Moraine Park Technical College in Wisconsin. “We see this technology in our textbooks, but being able to watch the presses in action at the show is very cool.”