The 17th annual EXECUTIVE OUTLOOK had a new blended focus this year when the pre-show trends conference took place yesterday on the eve of GRAPH EXPO 2012. The program was enhanced to provide a more combined analysis of key marketing trends with new technology enhancements. With the theme, “Using Marketing and Technology to Innovate and Thrive,” this year’s EXECUTIVE OUTLOOK delivered a dynamic conference that provided attendees with indispensable information on how to use technology to propel their marketing initiatives to gain a competitive advantage in today’s economy.
“With market trends changing so quickly, leaders must gain an understanding of the latest communication strategies to secure a competitive edge. Savvy printers recognize that effective customer outreach is an ongoing dialogue that requires a ‘multi-media’ approach. This year’s EXECUTIVE OUTLOOK provided insights from the experts about the very latest technologies and tools that can enable your company to enhance this conversation,” said Ralph Nappi, President of GASC.
EXECUTIVE OUTLOOK 2012 kicked off with a keynote address from Jeff Hayzlett, best-selling author and President of the Hayzlett Group, who shared the essential business lessons to lead, drive change, and grow profits.
Following the keynote were a series of well-timed sessions which addressed the unique marketing issues faced by graphic communications professionals today.
Dr. Samir Husni, Director of the Magazine Innovation Center, the University of Mississippi, revealed the secrets for thriving in a ‘transcended media age’. Gina Testa, Vice President, Graphic Communications Industry Business, Xerox, moderated a lively panel discussion with “Messages from Top Marketeers” who shared how you can be part of their team. Jeff White, General Manager-Monarch, EFI, examined “Trends in Workflow and Production Management Software.”
EXECUTIVE OUTLOOK also offered a series of brief-but-detailed “vignettes” that shed light on which technologies graphic communications professionals should be looking to invest in at GRAPH EXPO 2012, with updates on:
• Printed Electronics, with Dr. Kate Stone, Founder, Novalia
• Traditional Press Technology, with Ray Prince, Vice President and Senior Consultant, Operations Management, NAPL
• Update on Variable Data, with Mark Lewiecki, Senior Product Manager, Adobe PDF Print Engine
• Advances in Toner Technology, with Frank Kanonik, Managing Directory, Intellective Solutions, and
• Update on Inkjet Presses and Imprinting, with Jim Hamilton, Group Director, Infotrends.
John Foley, CEO, Grow Socially also presented a special session on “Integrating Social Media into your Marketing Mix” which helped attendees to assimilate all of the marketing and technology updates of the day.
As the program drew to a close, participants were among the first to hear the announcements of the new “Best of Category” 2012 MUST SEE ’EMS exhibits and products, and also recognize the inaugural “Legacy Award” winner. A highlight of the EXECUTIVE OUTLOOK Conference, the MUST SEE ’EMS are the technologies and products chosen by a panel of industry experts as being the most compelling at the show. These designations provide a roadmap to the exhibits and technologies that attendees should make a point of seeking out at GRAPH EXPO.
EXECUTIVE OUTLOOK concluded with the announcement of the Positively Print program awarded to PrintCity. The program, launched in 2010, recognizes graphic communications companies that most successfully promote in their communications the power of print in today’s media mix.