Keen Enhances its Print eCommerce Suite

Keen (Booth 4038), a San Mateo, CA-based SaaS firm for the printing industry, announced a Web browser-based design tool, a marketplace of wholesale vendors, and a file upload service for print service providers (PSPs) yesterday at GRAPH EXPO.

The new offerings – Keen Design Studio, Keen Boost Marketplace, and Keen Files – follow a successful debut for the company’s cloud-based print e-commerce suite, a product that made the venture-backed, Silicon Valley startup the youngest company ever to win an InterTech Award.

“Keen’s mission is to make the best Internet technology accessible, useful, and usable to the print industry. Today’s announcements are a culmination of what we’ve learned from our customers to date and a complete rethink of several common problem areas the industry has simply been forced to put up with until now,” said Vitaly M. Golomb, CEO of Keen Systems.

Keen Files is a new, economical online service that allows PSPs to quickly integrate a secure file upload form into their existing website. Replacing email, FTP or file transfer services not designed for large graphic files, Keen Files is specifically designed for PSPs, sending automatic emails to customers to confirm successful file uploads and giving PSPs a convenient place to manage uploaded files and customer accounts. The Keen Design Studio gives PSPs the ability to instantly convert PDF files into HTML-based Web-to-print design templates that are completely editable in Web-browsers. Customers experience real-time and lag-free editing using the templates. Keen Design Studio is also connected to Web services that bring in free images and open source fonts, allowing customers to create print-ready PDF files with their orders. The Keen Boost Marketplace allows PSPs to expand their catalog by reselling products and services from wholesale/trade vendors. With the Marketplace, Keen users can offer their customers products and services they don’t produce in-house today by adding products from some of the best-known wholesale print sources in the industry. When the Keen Boost Marketplace launches in the next few months, users will be able to select from a number of offset, wide-format, promotional, and apparel products.

“If you are a PSP looking to go into a new market, and you are not ready to buy new equipment to produce it, you can start selling into the new market through partners with the Boost Marketplace,” said Golomb.

Keen is also the company behind the viral “PRINT IS BIG” campaign (www.printisbig.com), which uses a series of infographics to illustrate the industry’s size, its environmental advantages, and its ability to drive commerce. The program has been a success, and has drawn interest from a number of graphic arts industry companies that are using it to promote print media. At GRAPH EXPO, Golomb announced that two such firms are currently translating and adapting the campaign for for use in Germany and France.

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