In its first GRAPH EXPO exhibit, Santa Cruz, CA-based PrintUI (Booth 667) unveiled EasyPrintUI, a fast-start version of its PrintUI Professional Web-to-print platform for printers, graphic design agencies, and enterprise marketing departments that do not require e-commerce integration. EasyPrintUI will be available for order at www.printui.com starting today.
EasyPrintUI uses native Adobe InDesign files as the starting point for a full-featured, Web-based system for secure print customization and ordering. It also adds the ability to create and manage client accounts and manage job submission, approval, and completion.
“EasyPrintUI is a perfect starting place for printers and design professionals who need Web-to-print capability and lightweight workflow management … without the pain and cost of IT integration,” said Mark Hilton, PrintUI’s General Manager. “Setting up and connecting EasyPrintUI to our clients’ existing Web presence can be done in a matter of hours, and the SaaS model means they’re paying for the service as they go, not gambling on an expensive, custom solution.”
Unlike PrintUI Professional, EasyPrintUI does not require internal IT staff or integration charges associated with e-commerce solutions. EasyPrintUI involves a setup fee and a monthly charge thereafter, starting at $99. For all versions of EasyPrintUI, a client can be up and running within hours of signing up for the service.
The PrintUI platform, announced last May, is an InDesign-based SaaS offering. Hilton, a former Adobe executive, developed the product with a team of InDesign experts to deliver new content technology solutions for the graphic arts industry. PrintUI enables nonprofessional users to customize and print a broad array of professionally designed digital and print collateral, such as retail store signs, advertisements, product collateral, business cards and invitations.
Authorized users may log in, select and customize print jobs, based on their own InDesign templates. The results can be either print-ready PDF or native InDesign files.
“Our clients are professional users of InDesign. It’s their tool of choice,” said Hilton. “They would like to offer a service that puts their designs safely in the hands of their clients for input and editing of text and imagery. However, with EasyPrintUI, their clients don’t need to know how to use InDesign itself.” Hilton said.