To showcase the confluence of art, technology, and 21st Century graphic communications, the National Association for Printing Leadership (NAPL) commissioned master chalk artist Shaun Hays to create a 20x20’ 3D interactive chalk mural on the show floor of GRAPH EXPO as part of its cross-media marketing campaign.
The dynamic mural, comprising a main image and a QR-code cross-media component, is based on the theme, “NAPL: Your Lifeline,” and was on display at Booth 4023. Show visitors were able to view the boldly colorful booth-wide artwork and have their photos taken as they “become part” of the art installation itself.
“The piece Shaun is creating is something that has never been done before at GRAPH EXPO, and NAPL is excited to be able to demonstrate in a highly entertaining format one of the dynamic new avenues being opened by today’s graphic communications technology,” says NAPL Director of Marketing Samantha Lake. “It’s only fitting that the association responsible for bringing together the most successful printers in the country is behind this innovative display.”
“I am really looking forward to seeing the reactions from the attendees,” says Hays, who has created chalk art in performances throughout the nation and in several countries, showing his high-energy chalk art on stages and television since 2002.