Among Monday’s major announcements at GRAPH EXPO, one of the most newsworthy was Konica Minolta’s (Booth 421) introduction of Envision IT Production, the newest addition to the Envision IT solutions family designed for commercial printers.
Envision IT Production provides specialized order automation and multi-channel marketing solutions designed to help improve shop workflow and improve efficiency for Konica Minolta’s commercial print customers.
“It’s all about adding value outside the box to address key unmet needs,” Gavin Jordan-Smith, Vice President of BIS solutions planning with Konica Minolta, told the press conference attendees. “We call them game-changing solutions.”
Envision IT Production provides added value to address the key needs of today’s commercial printers beyond basic “speeds and feeds,” Konica Minolta representatives explained. It combines bizhub PRESS technology, production solutions and professional services into a total solution with single-source reliability and accountability.
As part of the launch, two new software platforms were unveiled by Konica Minolta. Engage IT Automation and Engage IT XMedia (“cross media”) are designed to assist PSPs in respectively maximizing profitability by means of increased workflow efficiency and helping their own customers use multi-channel marketing power to their advantage.
According to Jordan-Smith, Engage IT Automation addresses commercial printers’ needs for reduced touches and steps, better integration, better client file prep, and keeping up financially and operationally. “It is simple, quick and productive, [and] a true end-to-end value proposition we can deliver to our customers,” he says.
The other new software platform, EngageIT XMedia, offers an easy-to-use interface that simplifies data management, segmentation, creative design, and deployment of multi-channel marketing. It allows direct mail, email, SMS, social media, PURLs, QR codes, and more to be created, deployed, and reported on, through a single platform.
As Kevin Kern, Senior Vice President of Marketing for Konica Minolta Business Solutions U.S.A., observed prior to GRAPH EXPO. “Current print production processes can be slow, inefficient and labor-intensive.
“The EnvisionIT Production value proposition focuses on bringing a heightened level of performance, workflow efficiency, and cost savings to today’s commercial print customers. We are at GRAPH EXPO 2012 to demonstrate how users can increase throughput, grow new revenues, and meet the evolving needs of customers with uniquely tailored solutions from Konica Minolta.”