Mohawk (Booth 240) has made a lot of changes since last GRAPH EXPO. In the company’s annual press conference, Chris Harrold, Vice President of Market Development, Emerging Technologies, began by explaining the streamlining that occurred earlier this year. The first item of business is that the company name has been changed from Mohawk Fine Papers to simply Mohawk. The second big change is the streamlining of the product portfolio.
The company’s own literature explains it best: “The new Mohawk in brief: A condensed and streamlined product offering that organizes our best-selling colors, textures, and surface qualities into 15 smart product lines. Simplified and relevant for all the things you want to make and all the ways you want to print.”
Pointing out the company’s focus on digital substrates, Harrold spoke about its recent acquisition of small company called Bravo. “It may have been a small acquisition in dollars, but it was strategically very big,” he stated. The company creates coatings for synthetic substrates, which allowed Mohawk to bring that capability in-house rather than having to outsource the process to industry partners.
One result of that acquisition was the launch of the Dimensional Portfolio. “With this capability, any digital printer can become a packaging printer,” Harrold said. The Dimensional Portfolio is a line of pre-scored and perforated products designed to run on digital presses, HP Indigo presses, and dry toner equipment.
The company has also added Chromolux and Chromolux Digital high-gloss papers and boards to its line of creative papers. The high-gloss, cast-coated product line consists of a range of calipers, colors, and metallic effects for both traditional and digital presses. Mohawk also offers a sample deck that fans out to make it easy to see each of the papers in all their variations.
Harrold also noted that envelopes continue to be a huge focus for Mohawk. Passing around samples, he demonstrated that the company is experimenting with unusual window shapes and placements, all while remaining within USPS guidelines.