Association Insights: Color Is Perception…Gain Control with Color Management

Color is imperative when it comes to customer satisfaction. Achieving accurate color reproduction independent of substrate, consumable, and process saves you prepress and production costs. It also improves your customer service because, ultimately, it is the customer who decides if a color reproduction matches their design.

Learn how to gain control with color management. Printing Industries of America, in partnership with the FFTA, is pleased to announce the 2012 Color Management Conference, December 1-4 in Scottsdale, AZ.

The 2012 Color Management Conference will deliver comprehensive knowledge and innovative techniques through hands-on and instructional training. Learning opportunities include:

  • Hands-on Mac Lab
  • Fundamental/Core Competency
  • Packaging
  • Pre-Production
  • Digital Process
  • Offset
  • Flexography
  • Vendor Sessions

For detailed session and speaker information, view this year’s conference brochure at

Attending this conference will allow you to learn more effective techniques from keynote speakers from companies such as Hallmark Cards, The Sherwin-Williams Company, and Mother Parkers Tea & Coffee as well as additional industry-leading color experts. See how to optimize each step in the printing process to deliver stunning color representation in a cost-effective, material saving method on your first run.

In its 13th year, this conference will feature relevant information for print professionals at every level, from the beginner to the seasoned pro. This program is a must for digital photographers, graphic designers, publishers, art directors, packaging buyers, prepress managers, press supervisors, production managers, quality control managers, and those from any company or industry where achieving accurate and consistent color is critical.

Interested in learning how to gain control over your color workflow? Explore the fascinating world of color and the controllable scientific aspects from profiling to cross-process management to communicating color to your clients at the 2012 Color Management Conference. For more information on this year’s conference, including hotel accommodations, visit or call 800-910-4283 x770. Register for the 2012 Color Management Conference today!

Laurie Reynolds is director of Special Interest Groups at Printing Industries of America. Contact her at