Q: We’ve been hit a few times by severe weather. My customer is worried about how it may have reduced the results of his mailing. Is there a way to monitor that?
A: Weather can certainly impact a mailing campaign, and it’s nice to know about this so you can be a proactive mailing services provider and notify your customer. There are a few ways to do this.
If you use the Intelligent Mail barcode (IMb), you can use the tracking feature from the USPS called IMb Tracing. You can work with a mailing provider to access detailed reports so that you can always be on top of the delivery status of your mail jobs in aggregate, or all the way down to the individual mail piece level.
The other option you have is to check the USPS website called RIBBS at https://ribbs.usps.gov/. There is a section called “Mail Services Updates” which will list any disruptions in the postal network. For example, last August it listed the mail disruptions from Hurricane Isaac. You can bookmark this page and then inform your customer of the impacted Zip codes.
Your customers will be impressed with your proactive approach to their important mail. Be sure to receive permission from your customer first, but this is a great reason to seed the database with your own address. This way you can track delivery to yourself.
For more information visit www.MyPRINTResource.com/10007238
Increase Direct Mail Business
Listent to the free Every Door Direct Mail (EDDM) webinar from the US Postal Service on MyPRINTResource.com. This tutorial explains how to leverage EDDM to increase your mailing services business.
Every Door Direct Mail can help print professionals expand printing and mailing opportunities by giving their customers an efficient way to target entire neighborhoods, specific Zip codes, or even certain mail carrier routes.
Increase your sales, expand your customers’ reach, and maximize your reputation as a targeted direct mail expert. One hour of your time to attend this free webinar will pay benefits for years to come. Listen to the EDDM webinar on MyPRINTResource.com at bit.ly/RqYToE.