Great Selling Creates Value
No matter what the solution, most buyers are often clueless about what is a fair price for a great print job. The answer will have serious consequences to the profit level of the work and whether a salesperson closes the sale. It is the job of the salesperson to ensure that value is created and defined. The bottom line is that great salespeople, through knowledge, confidence, and selling skills, can get ahead by adding value.
Joe Rickard is a training leader and consultant who works with printing and technology companies to improve their sales and operational effectiveness. He is the founder of Intellective Solutions, a provider of customized sales, operational, and sales management training material and services. Contact him at 845-753-6156, email@example.com or visit www.MyPRINTResource.com/10164219.