The Differentiator: Specialty Media Helps Print to Stand Out

When it comes to trying to be distinctive, some wide-format print firms are turning to the printed surface to keep end products looking good and unique.


In early September, Drytac launched ViziPrint, an easy-to-install window film that it showed at SGIA. The clear, UV printable, self-adhesive polyester window film is easily installed on glass with a felt burnishing pad—no water or soapy concoction is required, the firm said. ViziPrint is cost effective for retail and gives a high-end look. Similar to Drytac’s WindowTac adhesive, ViziPrint uses a specially designed, embossed release liner that imparts micro grooves in the adhesive allowing for air evacuation. The proprietary adhesive is removable and repositionable, making installation simple and eliminating professional installation costs.

“ViziPrint opens up a lot of possibilities for retail window applications,” said Jerry Hill, VP of sales and marketing in North America. “It applies smoothly and imparts a high-end look unlike static cling.” ViziPrint is printable on most UV flatbed printers. For opaque window graphics, it can be printed with white inks or backed with Drytac Spectrum, a white printable vinyl with clear adhesive.

GBC exhibited new films including Arctic Light, a 3-mil PVC pressure-sensitive film for indoor signage and short-term outdoor applications, and Arctic Premium Vue-Thru, an optically clear adhesive best used for backlit displays.

In related news, in late September, Plaskolite, Inc., the largest US manufacturer of continuously processed acrylic sheet products, announced the addition of cell cast acrylic to its product line. Cell cast acrylic features a high chemical resistance, gauge and color range. It will be produced at the firm’s new plant in Malatya, Turkey.

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