The Economic Value of Signs
New scientific research sponsored by the Signage Foundation Inc. contains much good news for our industry. The report, The Economic Value of On-Premise Signage, shows a direct relationship between new signage and improvements in sales, profits, and the...
The other three case studies focused on other types of exterior signage. However, as with EMCs, these case studies can provide important information that even the most niche-oriented companies would be wise to consider.
And that’s an important takeaway from all of this research. Our industry is broad and has many elements. However, when our customers come to us, chances are good that they may ask questions about dynamic digital signage, EMCs, and pole signs. They are looking to us as the experts on signage and it would be wise to stay current on what’s happening in the industry.
So I highly recommend getting a copy of this study, which is available on the SFI website: www.thesignagefoundation.org/research. And while you’re at the website, look at other research initiatives that were presented this fall at NSREC.
We know that signs are an important aspect of business success. SFI has helped provide a way that we can prove that to our customers.
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